How to Pitch Brands (With Templates That Actually Work)
Summary
6-8 min read
Article Title
How to Pitch Brands (With Templates That Actually Work)
Summary
A practical guide to brand pitching with proven templates and a system for tracking outreach. Focuses on clear, value-driven communication and using Collabed to organize brand outreach efforts.
Key Points
- Good pitches are short and clear (3-5 sentences max), offer specific value, and include consistent follow-up
- Proven copy/paste template focuses on personal introduction, brand-specific research, and clear value proposition
- Use Collabed's 'Pending' status to track brand outreach, responses, and follow-ups systematically
- Follow up 2-3 times maximum with 5-7 day intervals, always adding new value or information
Waiting for brands to come to you might work—but if you want consistent income, you need to be proactive. Pitching doesn't mean being pushy. It means showing up professionally with a clear offer, helping a brand see how your content fits their goals, and pointing them to a thoughtful link-in-bio that proves you have your business handled.
What Makes a Good Pitch?
- It's short and clear. The brand manager is busy. Get to the point in 3-5 sentences max.
- You offer value. "Here's what I'd love to create for you..." works better than "I'd love to work together."
- You follow up. Most deals are closed after the second or third message. Don't ghost your own pitch.
Copy/Paste Pitch Template
Hi [Brand],
I'm [Your Name], a UGC creator focused on [your niche]. I love what you're doing with [specific campaign or product]. I'd love to create [X type of content] to support your marketing—here's an example of something I've done before: [link].
Let me know if you'd like to chat further. I've attached my media kit and past work.
Best,
[Your Name]
Track Outreach in Collabed
With Collabed's brand deal management features, you can log brand outreach even before a deal is confirmed. Use the "Pending" status to track responses and follow-ups. Once the brand confirms, update the deal status, add your deliverables, and attach any briefs they've sent.
- Track who you pitched and when
- Log email replies and brand notes
- Convert successful pitches into active deals instantly
Build an Outreach-Ready Link-in-Bio
Brands will often click the link in your pitch signature or bio before answering. Make sure they land on a page that showcases best-performing campaigns, current offers, and clear ways to book you. Collabed's Promo Hub link-in-bio pulls directly from your deals so the information is always current—and you can track exactly which CTA earned the click.
- Highlight social proof: Feature standout campaigns, testimonials, and press mentions.
- Add multiple CTAs: Include collaboration request forms, media kit downloads, and newsletter opt-ins.
- Measure every tap: Use Promo Hub analytics to share audience interest data in your follow-ups.
Need inspiration? Review our deep dive on Collabed's unified creator workspace to see how the Promo Hub fits alongside your CRM, calendar, and payment tracking.
Ready to organize your brand outreach?
Start your free Collabed account and streamline your brand deal management process today. No setup required.
Frequently Asked Questions
What makes a good brand pitch email?
A good pitch email is short and clear (3-5 sentences max), offers specific value to the brand, and includes examples of your past work. Always personalize it by mentioning something specific about the brand or their recent campaigns.
How often should I follow up on brand pitches?
Follow up 2-3 times after your initial pitch. Most successful brand deals are closed after the second or third message. Wait 5-7 days between follow-ups and always add new value or information.
How do I track my brand outreach effectively?
Use a system like Collabed to log brand outreach with "Pending" status, track responses and follow-ups, and convert successful pitches into active deals. This helps you stay organized and consistent with your outreach efforts.
Do I need a large following to pitch brands successfully?
No, you don't need a huge audience to land brand deals. Focus on having a clear message, consistent outreach, and showing brands how your content fits their goals. Quality engagement and niche relevance matter more than follower count.
Pitch Smarter, Not Harder
You don't need a huge audience to land brand deals—you just need a clear message, a system to keep you consistent, and a link-in-bio that makes it effortless for brands to say yes. Start with the template above, personalize it, store your pitches in Collabed, and publish your Promo Hub page so every outreach touchpoint is buttoned up.
Ready to organize your brand collaborations?
Join thousands of creators who have streamlined their workflow with Collabed. Start turning email chaos into organized success.