What to Include in Your Media Kit
Professional First Impression
A polished media kit signals to brands that you take your creator business seriously. It sets the tone for professional negotiations and higher rates.
Audience Demographics
Brands care about who follows you, not just how many. Showcasing age, gender, location, and interests helps brands understand if your audience matches their target market.
Engagement Metrics
Follower count alone doesn't close deals. Strong engagement rates (3%+), average views, and save rates prove your content actually resonates with your audience.
Content Portfolio
Include your best 4-6 content examples across platforms. Show variety — product demos, lifestyle shots, talking-head videos — so brands can envision their product in your style.
Past Brand Partnerships
Social proof matters. Listing recognizable brands you've worked with (even gifted collaborations) builds trust and justifies your rates.
Clear Rates & Packages
Make it easy for brands to budget. List your rates by platform and content type, or offer packages that bundle multiple deliverables at a slight discount.
How Collabed Helps
Collabed is your complete creator workspace. When it's time to build your media kit, you already have everything you need:
- Deal History: Pull stats from your completed brand deals to showcase your track record.
- Rate Card Builder: Create a professional, shareable rate card with our free rate card builder.
- Payment Tracking: Know your exact earnings to set data-backed rates.
- Brand Portfolio: Reference every brand you've worked with from your organized deal pipeline.
Frequently Asked Questions
What should a creator media kit include?
A strong media kit includes: your name/brand, a brief bio, audience demographics (age, location, gender), engagement rates per platform, follower counts, content examples, past brand partnerships, and your rates. The goal is to make it easy for brands to evaluate you in under 60 seconds.
How long should a media kit be?
Keep it to 1-3 pages maximum. Brands review hundreds of creator pitches — a concise, visual media kit gets more attention than a long document. Lead with your strongest metrics and best content examples.
Should I include rates in my media kit?
It depends on your strategy. Including rates filters out brands with low budgets and saves time. Leaving them out lets you negotiate based on the specific opportunity. Many creators include rate ranges rather than fixed prices.
How often should I update my media kit?
Update your media kit at least quarterly, or whenever you hit a significant milestone (follower count, viral post, new brand partnership). Outdated metrics hurt your credibility.
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