7 Steps to Landing Pinterest Brand Deals
Set up a Pinterest Business account and claim your website
Convert to a Pinterest Business account to unlock analytics, rich pins, and ad tools that brands expect. Claim your website and other social profiles to build authority and show verified content. A complete business profile with a professional headshot and keyword-rich bio signals to brands that you take Pinterest seriously as a business platform.
Build boards around brand-friendly content themes
Create well-organized boards that align with commercial categories brands care about — home decor, recipes, fashion, beauty, and DIY are Pinterest's strongest verticals. Use descriptive board titles with keywords, not clever names, since Pinterest is fundamentally a search engine. Well-curated boards act as your portfolio for brand managers evaluating your content.
Create high-quality, searchable pins consistently
Pin at least 5-10 fresh pins weekly using vertical images (2:3 ratio) with clear, readable text overlays. Write keyword-rich pin descriptions that help your content appear in Pinterest search results for months or even years. Unlike other platforms, Pinterest content has an extremely long shelf life, which is a major selling point for brand partnerships.
Master Pinterest SEO to drive organic traffic
Research keywords using Pinterest's search bar autocomplete and Trends tool. Use these keywords naturally in your pin titles, descriptions, board names, and profile bio. Brands choose Pinterest creators who can drive search-based traffic because it delivers high-intent users who are actively looking to discover and purchase products.
Showcase shoppable and product-focused content
Create pins that naturally feature products — flat lays, styled shoots, recipe cards with ingredients, or room makeovers with tagged items. Enable product tagging where available and link pins to relevant product pages. Brands love Pinterest creators who can drive direct purchase intent, which is Pinterest's core advantage over other platforms.
Pitch brands with traffic and conversion data
Pinterest brands think in terms of clicks and conversions, not just impressions. When pitching, lead with your monthly outbound clicks, save rates, and any affiliate or traffic data you have. Show brands that your pins drive measurable website traffic, which is the metric Pinterest advertisers care about most.
Deliver evergreen content that compounds in value
Position your Pinterest brand deals as long-term investments. Unlike Instagram Stories or TikTok videos that fade in days, a well-optimized pin can drive traffic for 6-12 months. Deliver a results report at 30, 60, and 90 days post-publication to demonstrate the compounding reach that makes Pinterest sponsorships uniquely valuable.
Pro Tips for Pinterest Creators
Use Pinterest Trends to identify seasonal content opportunities 2-3 months in advance — brands plan Pinterest campaigns around holidays and seasons.
Create Idea Pins (multi-page story pins) to showcase step-by-step tutorials that brands in DIY, beauty, and cooking niches love to sponsor.
Join Pinterest creator programs and apply to the Pinterest Creator Fund when available to gain brand visibility and early access to monetization features.
Cross-promote your Pinterest content on Instagram and your blog to drive initial engagement, which helps Pinterest's algorithm distribute your pins more widely.
Build a collection of "spec pins" for your dream brands — styled content featuring their products that you can send as proof of concept in your pitch.
Frequently Asked Questions
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