Instagram Stories Creator Rates Calculator
Calculate Instagram Story rates for sponsored content. Stories offer intimate, direct-to-camera brand promotions with swipe-up link capability. Get industry-standard pricing for your Instagram Stories sponsored content.
Instagram Stories Rate Guidelines by Follower Count
| Followers | Rate Range |
|---|---|
| 1K - 10K | $56 - $94 |
| 10K - 50K | $188 - $313 |
| 50K - 100K | $450 - $750 |
| 100K - 500K | $1,125 - $1,875 |
| 500K - 1M | $2,250 - $3,750 |
| 1M+ | $5,250 - $8,750 |
*Rates are estimates based on industry averages and may vary by niche, engagement, and brand requirements.
Frequently asked questions
How much should I charge for Instagram Stories?
Instagram Story rates range from $75 for nano-influencers to $7,000+ for mega-influencers. Stories are typically priced at 50-75% of a feed post rate because they disappear after 24 hours. However, Stories with link stickers that drive measurable traffic can command higher rates.
How many Story frames should I include in a brand deal?
A standard sponsored Story set is 3-5 frames. Charge your base rate for 3 frames, then add 15-25% per additional frame. A typical sequence: hook/problem frame, product introduction, demonstration/use, results, and call-to-action with link sticker.
Should Story highlights cost extra?
Yes. Adding sponsored Stories to your Highlights gives the brand permanent visibility (instead of 24-hour expiry). Charge an additional 25-50% for Highlight inclusion, as this essentially converts ephemeral content into permanent portfolio exposure for the brand.