TikTok 50K-100K Influencer Rates
Professional rate guidelines for macro-influencers with 50,000 to 100,000 followers on TikTok. Current market rates for sponsored content in 2025.
Macro-Influencer
$375 - $625
Per sponsored post for TikTok accounts with 50K-100K followers
Rate Breakdown for TikTok 50K-100K Creators
$375
Conservative Rate
For newer accounts or less engaged audiences
$500
Standard Rate
Industry average for this follower range
$625
Premium Rate
For high-engagement, niche experts
Rate Factors to Consider
- • Engagement rate above 3% can command 20-50% premium
- • Specialized niches (tech, finance, B2B) often pay 2-3x more
- • Story posts typically cost 50-75% of feed post rates
- • Package deals (multiple posts) usually offer 10-20% discounts
- • Usage rights and exclusivity can add 25-100% to base rate
Frequently Asked Questions
How much should 50K-100K TikTok creators charge?
Macro-Influencers on TikTok typically charge $375 - $625 per sponsored post. This rate can vary based on engagement rate, niche, and brand requirements.
Are 50K-100K follower accounts considered macro-influencers?
Yes, accounts with 50K-100K followers are classified as macro-influencers and can command professional rates for brand partnerships.
What factors affect TikTok pricing for 50K-100K accounts?
Key factors include engagement rate (aim for 3%+), content quality, niche specialization, audience demographics, and track record of successful campaigns.