TikTok 100K-500K Influencer Rates
Professional rate guidelines for macro-influencers with 100,000 to 500,000 followers on TikTok. Current market rates for sponsored content in 2026.
Macro-Influencer
$1,875 - $3,125
Per sponsored post for TikTok accounts with 100K-500K followers
Rate Breakdown for TikTok 100K-500K Creators
$1,875
Conservative Rate
For newer accounts or less engaged audiences
$2,500
Standard Rate
Industry average for this follower range
$3,125
Premium Rate
For high-engagement, niche experts
Rate Factors to Consider
- • Engagement rate above 3% can command 20-50% premium
- • Specialized niches (tech, finance, B2B) often pay 2-3x more
- • Story posts typically cost 50-75% of feed post rates
- • Package deals (multiple posts) usually offer 10-20% discounts
- • Usage rights and exclusivity can add 25-100% to base rate
Frequently asked questions
How much should 100K-500K TikTok creators charge?
Macro-Influencers on TikTok typically charge $1,875 - $3,125 per sponsored post. This rate can vary based on engagement rate, niche, and brand requirements.
Are 100K-500K follower accounts considered macro-influencers?
Yes, accounts with 100K-500K followers are classified as macro-influencers and can command professional rates for brand partnerships.
What factors affect TikTok pricing for 100K-500K accounts?
Key factors include engagement rate (aim for 3%+), content quality, niche specialization, audience demographics, and track record of successful campaigns.