UGC Video Creator Rates Calculator
Calculate UGC video rates for brand collaborations. UGC videos are creator-made content that brands use in their own marketing — no follower count required. Get industry-standard pricing for your UGC Video sponsored content.
UGC Video Rate Guidelines by Follower Count
| Followers | Rate Range |
|---|---|
| 1K - 10K | $113 - $188 |
| 10K - 50K | $188 - $313 |
| 50K - 100K | $300 - $500 |
| 100K - 500K | $450 - $750 |
| 500K - 1M | $675 - $1,125 |
| 1M+ | $1,125 - $1,875 |
*Rates are estimates based on industry averages and may vary by niche, engagement, and brand requirements.
Frequently asked questions
How much should I charge for a UGC video?
UGC video rates typically range from $150-$500 per video for newer creators and $500-$1,500+ for experienced creators. Unlike influencer content, UGC pricing is based on production quality and usage rights rather than follower count. A 30-second product review video averages $200-$350, while a polished 60-second ad-style video averages $400-$800.
Do UGC video rates depend on follower count?
No. UGC rates are based on content quality, production value, experience level, and usage rights — not your audience size. Brands buy UGC for the content itself, not your reach. A creator with 500 followers can charge the same as one with 50K if their content quality matches.
Should I charge more for UGC videos with usage rights?
Yes. Base UGC video rates typically cover organic usage by the brand. If the brand wants to run the video as a paid ad (whitelisting/spark ads), charge an additional 50-100% for ad usage rights. For extended usage (6-12 months), add another 25-50% per extension period.