YouTube 1M+ Influencer Rates
Professional rate guidelines for celebrity influencers with over 1 million followers on YouTube. Current market rates for sponsored content in 2025.
Celebrity Influencer
$22,500 - $37,500
Per sponsored post for YouTube accounts with 1M+ followers
Rate Breakdown for YouTube 1M+ Creators
$22,500
Conservative Rate
For newer accounts or less engaged audiences
$30,000
Standard Rate
Industry average for this follower range
$37,500
Premium Rate
For high-engagement, niche experts
Rate Factors to Consider
- • Engagement rate above 3% can command 20-50% premium
- • Specialized niches (tech, finance, B2B) often pay 2-3x more
- • Story posts typically cost 50-75% of feed post rates
- • Package deals (multiple posts) usually offer 10-20% discounts
- • Usage rights and exclusivity can add 25-100% to base rate
Frequently Asked Questions
How much should 1M+ YouTube creators charge?
Celebrity Influencers on YouTube typically charge $22,500 - $37,500 per sponsored post. This rate can vary based on engagement rate, niche, and brand requirements.
Are 1M+ follower accounts considered celebrity influencers?
Yes, accounts with 1M+ followers are classified as celebrity influencers and can command professional rates for brand partnerships.
What factors affect YouTube pricing for 1M+ accounts?
Key factors include engagement rate (aim for 3%+), content quality, niche specialization, audience demographics, and track record of successful campaigns.
