Free Brand Pitch Email Templates
Professional email templates that get responses from brands. Cold outreach, follow-ups, and rate negotiation scripts used by successful creators.
Email Templates
Subject: Collaboration idea for [Brand] x [Your Name]
Hi [Name], I'm [Your Name], a [niche] creator with [X] engaged followers on [platform]. I've been using [Brand]'s [specific product] since [timeframe], and I have an idea for a collaboration that would land well with my audience of [audience description]. The concept: [one-sentence idea — e.g. "a 30-second Reel showing the three-step morning routine I actually use, with your product at the centre"]. Recent performance for similar content: [X] average views, [Y]% engagement rate. Portfolio and rates: [link to media kit] Would you be open to a quick chat this week? Best, [Your Name]
Subject: Following up: [Brand] x [Your Name] collaboration
Hi [Name], Following up on my note from [date] about a possible collaboration — I know inboxes get busy. Since then, [relevant achievement — e.g. "my last product-focused Reel hit 120K views"], which makes me even more confident the [campaign idea] concept would work for [Brand]. Happy to send a short pitch deck or hop on a 15-minute call, whichever is easier. If the timing isn't right, just let me know and I'll check back next quarter. Best, [Your Name]
Subject: Re: [Campaign Name] — Updated proposal
Hi [Name], Thank you for the offer — I'd love to work on [Campaign Name]. Based on [engagement rate / average views / past campaign results], my rate for [deliverables] is [rate]. To make the budget work, here are three options: 1. [Deliverables as scoped] — [rate] 2. [Reduced scope] — [lower rate] 3. [Original scope + extended usage rights] — [higher rate] All options include [X] rounds of revisions and [usage term] of paid usage rights. Let me know which direction works best and I'll send an invoice and timeline. Best, [Your Name]
Subject: Re: Collaboration opportunity with [Brand]
Hi [Name], Thank you for reaching out — I'm a fan of [Brand] and this sounds like a great fit. Before we move forward, could you share a few details? - Campaign timeline and content deadlines - Exact deliverables (platform, format, count) - Budget range - Usage rights (channels and duration) - Exclusivity requirements, if any My media kit and rate card are here: [link] Once I have those, I'll come back with a proposal within two business days. Best, [Your Name]
How Collabed's AI Inbox Works
When brands reply to your pitch, Collabed's AI automatically handles the organization:
- Auto-Extract Deal Details: Brand name, compensation, deadlines, and deliverables pulled from emails automatically.
- Create Deal Cards: Each brand conversation becomes an organized deal card in your pipeline.
- Track Everything: From first pitch to final payment — nothing gets lost.
- Deadlines in View: Every deadline sits on your calendar, and the ones due today show up on your dashboard.
Frequently asked questions
How do I pitch brands as a small creator?
Focus on the value you provide, not your follower count. Highlight your engagement rate, niche expertise, content quality, and audience demographics. A well-crafted pitch from a 5K-follower creator can outperform a generic pitch from a 100K-follower account.
How long should a brand pitch email be?
Keep it under 150 words. Brand managers receive hundreds of emails — get to the point quickly. Lead with who you are, what you offer, and why you're a good fit. Include a link to your portfolio or media kit.
Should I follow up if a brand doesn't respond?
Yes, always follow up. Wait 5-7 business days, then send a brief, friendly follow-up. Most successful brand deals close on the second or third email, not the first. Follow up 2-3 times maximum before moving on.
How does Collabed help with brand emails?
Collabed's AI inbox automatically extracts deal details from brand emails — brand name, compensation, deadlines, deliverables — and creates organized deal cards. No more manually tracking emails across your inbox.
More Pitching Resources
Forward your next brand email to Collabed.
It becomes a deal you run from your reply to the day you're paid. Free to start, no card, nothing to connect.