TikTok 500K-1M Influencer Rates
Professional rate guidelines for macro-influencers with 500,000 to 1 million followers on TikTok. Current market rates for sponsored content in 2026.
Macro-Influencer
$4,125 - $6,875
Per sponsored post for TikTok accounts with 500K-1M followers
Rate Breakdown for TikTok 500K-1M Creators
$4,125
Conservative Rate
For newer accounts or less engaged audiences
$5,500
Standard Rate
Industry average for this follower range
$6,875
Premium Rate
For high-engagement, niche experts
Rate Factors to Consider
- • Engagement rate above 3% can command 20-50% premium
- • Specialized niches (tech, finance, B2B) often pay 2-3x more
- • Story posts typically cost 50-75% of feed post rates
- • Package deals (multiple posts) usually offer 10-20% discounts
- • Usage rights and exclusivity can add 25-100% to base rate
Frequently asked questions
How much should 500K-1M TikTok creators charge?
Macro-Influencers on TikTok typically charge $4,125 - $6,875 per sponsored post. This rate can vary based on engagement rate, niche, and brand requirements.
Are 500K-1M follower accounts considered macro-influencers?
Yes, accounts with 500K-1M followers are classified as macro-influencers and can command professional rates for brand partnerships.
What factors affect TikTok pricing for 500K-1M accounts?
Key factors include engagement rate (aim for 3%+), content quality, niche specialization, audience demographics, and track record of successful campaigns.